What’s up my blogger and entrepreneur friends? In today’s post I’d like to touch upon the topic of Instagram profile description.
So many of you are asking me what you should do to grow your Instagram accounts. However, what you really should be asking is WHY anyone would WANT to follow YOU? In other words, what does your Instagram feed have that no one else does?
In order to have a successful Instagram account you need to lay down the foundation first, before you can actively start growing your following.
WHY YOU SHOULD CARE ABOUT YOUR INSTAGRAM BIO
Put yourself in the shoes of someone who accidentally stumbles across your account. They might be generally interested in the topic, but if the images are average, the account is generic and not particularly engaging… why should they press that follow button?
Would YOU return to the restaurant in which the food tastes stale and undercooked? I don’t think so.
Many bloggers and entrepreneurs underestimate the power of Instagram profile description. However, think about it – your Instagram BIO (besides the images of course) is the first point of contact with your potential followers. You only have a few seconds and 150 characters to tell what you’re all about and to emotionally connect with a new visitor of your Instagram feed.
You better make it count!
However, I know how difficult it can be to come up with a quirky and exciting BIO!
To make your life easier, I’ve tracked down some of the best Instagram accounts with cool and unique profile descriptions across 7 different industries.
The aim of this post is to stimulate your creativity. However, if you want to find out some specific advice and rules on how to create an outstanding Instagram BIO, make sure to sign up to my free Instagram Course at the bottom of this post.
BEAUTY AND HAIR
FREE INSTAGRAM COURSE
In a few weeks time I will be launching my FREE Instagram Course, so if you want to take your Instagram to the next level, make sure to sign up!
In the course, I’m going to be talking about how to set up your Instagram profile for success.
Among other themes I’ll be discussing how to:
- Write an awesome Instagram profile description
- Establish a unique visual strategy for your Instagram
- Use hashtags, captions and Instagram stories
- Grow an engaged following