In this post I’d like to unveil the mystery of when is the best time to post your Instagram snaps. And I really mean YOUR Instagram snaps, not mine, not your best friend’s, not half of the UK’s, just YOURS.
But first you might ask, does it actually still matter when I post my images? I mean with that Instagram algorithm roll-out from last year that arranges my fans’ feeds based on their previous interaction with my content… timing might actually not even be as important anymore.
According to Instagram, the order of photos and videos in your feed after the introduction of the algorithm are based on the likelihood you’re interested in the content, your relationship with the person posting and the timeliness of the post.
Aha! So timeliness still matters… in that case let’s dig in and find out what we can do about taking advantage of it!
DO YOU REALLY KNOW YOUR AUDIENCE?
I’ve seen so many posts on the internet telling me to get into the brain and routine of my followers… most articles say I should post on weekdays between 8:30am and 10:30am and then after 5pm because that’s when “normal” people commute to / from work and have a few spare minutes to check their Instagram.
I’ve got 2 problems with this theory:
- First of all, not all people have “normal” 9-5 jobs. I know for a fact that a lot of MY followers are entrepreneurs and bloggers who don’t really have such a strict daily work routine.
- Another problem is that the majority of your followers might not even be located in the same country as you… so there is the time zone issue.
So rather than assuming you know your followers or trusting some one-fits-all model, why don’t you just use analytics to check when YOUR followers are engaging the most with YOUR content.
I’m not sure if you’re aware of it, but if you switch to the BUSINESS ACCOUNT on your Instagram, you’ll get insights into your Instagram performance as well as the engagement and demographics of your following. It also tells you on which days and times of the week you’ve received the most love from your followers.
Some people (including myself) still can’t help but feel a bit mistrusting towards the business account. If that’s the case for you, I would suggest you switch over to business for a week or so, get your analytics and then switch it back to normal.
I’m currently trying to figure out whether switching to business account has any impact on my engagement, so I’m still toggling between the Business and Personal account at the moment.
(Just went back to personal this week)
Either way, here are the insights I could get for my account:
I think the most interesting in this one are the website clicks, especially if you sell something on your website. It’s a great way to know how useful Instagram is for driving traffic to your website.
ENGAGEMENT AND GENDER
I understand exactly why Instagram included those stats in business accounts. When you work with brands, it’s super important to know the demographic of your followers – especially if you’re getting paid for your Instagram posts.
WHAT TIME SHOULD I POST
Here we go. We’re back at where we’ve started. So when IS the best time to post on Instagram? As you can see MY followers are quite active in the evening on Mondays, Tuesdays, Wednesdays and Saturdays. However, on Thursdays, Fridays and Sundays they are a bit all over the place…
As I said – lots of my followers are entrepreneurs, bloggers and other type of creatives – you just can’t put them into a mold.
This is also an awesome way to get engagement metrics for your Instagram account. It analyses your Instagram feed and gives you a very good *free* report on the most important stats. Just go to unionmetrics.com and select the Instagram Account Checkup.
The software analyses your last 25 posts and gives you some very interesting engagement insights.
YOUR BEST TIME TO POST
It tells you what time your most popular post was posted. This kind of statistic is pretty helpful, but it also means that you actually have to experiment first and post your images on different times every day to see what really works. Union Metrics doesn’t *predict* your followers’ engagement. It tells you what happened in the past and it’s up to you to draw the conclusions.
It shows your 3 most and 3 least popular posts. Good way to see what kind of content your followers like most.
And it tells you which hashtags have attracted most engagement. (Although, in my case the 2 most popular hashtags are either product or event oriented… so not very helpful for future posts… )
So here it is – the best time to post on your Instagram account might be completely different from mine. You just have to look at those stats and try out for yourself what works best for you.
I’d love to know what time and how many times a day you post on Instagram. Has this article inspired you to try out something different?
Excited to hear from you!