I’m sure you’re all familiar with the Superdry brand. After all, the company has over 515 brand locations and is present in 46 different countries. Personally, I find the British company with the bright orange logo and the Japanese characters – which apparently say “extremely dry (do)” rather fascinating!
To be honest, I believed the brand to be Japanese for quite a while. Oops… But now I know better! I do think that it’s quite a clever marketing technique to combine the exotic touch of Japanese with the British quality. No wonder the brand has done so well for itself!
Either way, I did an amazing collaboration with Superdry during the London Fashion Week. (I know, I’m well behind schedule with this post… but I was too busy working on my #MasterYourInstagram course :-P…)
MY LONDON FASHION WEEK LOOK
I’ve always thought the brand has a sport-casual style, which they do – at least most of the time.
However, if you really (and I mean really) browse through their website, you can find some very beautiful and elegant gems. I know that, because I did!
I think it’s an outfit that looks very professional and super elegant at the same time. Since it was Fashion Week I decided to mix things up with cool fishnet tights by Calzedonia and colour-match my skirt with the Aspinal of London clutch.
Altogether, I feel like I’ve discovered a completely new side of Superdry for myself. It’s super chic and it fits my style incredibly well!
Now tell me, what is your perception of Superdry? Has it changed after reading this article or do you need to go to the store and check it out for yourself first?